Which of the following statements best describes simultaneous product development?
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a) it is used to determine the reactions of potential customers
b) it is a strategy the provides general guidelines for generating, screening, and evaluating new product ideas.
c) it is a strategy the links the new product development process with the objectives of the marketing department, the business unit, and the corporation
d) it is the process where all the involved areas work together rather than sequentially during a product’s development
The answer is d) it is the process where all the involved areas work together rather than sequentially during a product’s development.